Finding Low Competitive Information Keywords

Finding Low Competitive Information Keywords

In the ever-evolving landscape of SEO and digital marketing, identifying low-competitive information keywords is crucial for gaining a foothold in the search engine results pages (SERPs). By targeting these keywords, you can increase your chances of ranking higher with less effort and investment. Below are some key strategies to identify and leverage low-competitive keywords.

Under-served or Less Focused Content on the First Page of Google

One effective method for finding low-competitive keywords is to look for search queries where the content on the first page of Google is under-served or less focused. These are keywords for which the existing top-ranking pages do not comprehensively address the search intent.

To identify these opportunities:

  1. Conduct a search for your target keywords and analyze the first page results.
  2. Look for gaps in the content, such as missing information, outdated data, or lack of detail.
  3. Identify areas where you can create more in-depth, comprehensive, and up-to-date content to fill these gaps.

This approach allows you to capitalize on the weaknesses of the current top-ranking pages and provide superior content that meets user needs more effectively.

UGC (User Generated Content) or Forum or Social Media Sites

Keywords that surface prominently in user-generated content (UGC), forums, or social media sites can also indicate low competition. These platforms often rank for long-tail keywords that might not have been targeted by more authoritative sites.

To utilize this strategy:

  1. Explore forums such as Reddit, Quora, and niche-specific discussion boards.
  2. Monitor social media platforms for trending topics and questions related to your niche.
  3. Identify common questions or topics that do not have well-optimized content available on traditional websites.

Creating high-quality content around these queries can help you capture traffic from searchers looking for specific answers.

Comparatively New Sites on the Top 10 (Less Number of Indexed Pages)

When new websites with a relatively small number of indexed pages appear in the top 10 results for certain keywords, it signals lower competition. These sites often lack the authority and backlink profiles of established competitors but still manage to rank due to the less competitive nature of the keyword.

To find these keywords:

  1. Perform searches for your potential keywords and examine the domain age and the number of indexed pages of the top-ranking sites.
  2. Use SEO tools to gather data on these websites’ performance and their content strategies.

By identifying keywords where newer sites are succeeding, you can pinpoint opportunities where the competition is not as fierce, allowing you to compete more effectively.

Low Number of Links

Keywords ranking for pages with a low number of backlinks often indicate a less competitive landscape. Backlinks are a major ranking factor, and pages with fewer links typically signal easier ranking opportunities.

Steps to identify these keywords:

  1. Use tools like Ahrefs, Moz, or SEMrush to analyze the backlink profiles of top-ranking pages for your target keywords.
  2. Look for keywords where the top results have minimal backlink counts.

By targeting these keywords, you can create content that is optimized for search intent and build a few high-quality backlinks to outcompete the current top results.

Low DR/UR on Ahrefs

Ahrefs’ Domain Rating (DR) and URL Rating (UR) metrics help gauge the authority of a website and specific pages. Keywords where the top-ranking pages have low DR/UR scores are typically easier to compete for.

To leverage this insight:

  1. Use Ahrefs to analyze the DR and UR of the top-ranking pages for your keywords.
  2. Identify keywords where these metrics are low, indicating that the top results are from less authoritative pages.

Focusing on these keywords allows you to potentially rank higher with less effort in building domain authority or extensive backlinking campaigns.


Finding low-competitive information keywords involves a strategic approach to analyzing current search results and identifying gaps in content, authority, and backlink profiles. By focusing on under-served content, user-generated content, newer sites with fewer indexed pages, and pages with low backlinks and DR/UR scores, you can uncover valuable opportunities to improve your search engine rankings and drive more organic traffic to your site.

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